Play! By Sephora ICONIC Edition

In case you didn't know, Sephora has a monthly subscription box (Play!) that costs $10 each month and is filled with 5 makeup samples and a fragrance sample. Today though, a one time buy, special edition Play! box called the "Iconic" bag launched. This includes a variety of samples from luxury brands including Burberry, La Mer, Guerlain, Yves Saint Laurent, Dior and Tom Ford.

The catch? It's an extra $20 and exclusive to VIB Rouge Members. 

Personally, I am obsessed with my Play! boxes every month because they include brands I love to use and products I don't normally try. Also, the funny part is, the regular monthly box comes with samples from brands like this all the time. However, as a VIB Rouge Member, I feel that the Iconic bag should have been a free gift with purchase perk instead of a $20 buy outright. The play box is already $10 out of my pocket every month, and I spend over $1000 at Sephora annually to become VIB Rouge so why should I spend more money on samples? (The comment section on this listing agree with me.)

However since there is a price tag on it, and it is similar to the regular Play! boxes, I'm assuming that this is a trial run product that Sephora wants feedback for. Maybe they are going to create a Play! box upgrade option and the Iconic box is their *survey*. 
So will I buy it? Probably not; but to those of you who want to try it, don't forget about Sephora's return policy! I checked and it looks like you can return this if you don't like the products inside (which is different than the Play! box products). 

Buy the Iconic bag HERE

UPDATE: There were over 50 negative reviews about this product in terms of cost and exclusivity, and now there are only about 20! For the record, I do not condone comments being deleted, however the comments are not even about the products in the bag (because its a mystery!), it is simply about the CONCEPT about the Iconic bag. So I can see how they'd want to make it an even playing field for potential buyers.